Let’s say you have a customer meeting and you really had a great chat about the product. However, the customer needs a bit of time to make a purchase decision. In the meantime, it is necessary to not only educate the customer further, but also evoke the right emotions and feelings that will motivate a purchase decision. How can you do that?
Print! Not only does a physical object perfectly suit the occasion as it is always nice to give something away, it is also difficult to ignore. Evidencing – as it is called in service design language. Print is nice, as the haptics will make a more quality experience. However, ads or commercial will simply go overboard and no one will look at it. Here comes content marketing into play: By telling true, fun stories that were experienced with the product, the customer connects emotions and feelings to the product, which will ultimately lead to a product purchase.