Kaikkialla is a small outdoor brand based close to Mannheim, Germany. As a part of the Engelhorn Sportverbund, Kaikkialla lacked attention as a brand. An online presence was needed. Kaikkialla produces clean, functional fashion for younger to mid-aged people. Kaikkialla wants to be perceived as a Finnish, professional brand for outdoor clothing.
Kaikkialla lives from its diversity of products and user friendliness of its designs. Moreover, reliability and quality are key components of its brand. Therefore, we developed the existing corporate design to a more modern appearance. We than used this corporate design to code a WordPress CMS based website that could be easily adjusted for future needs. Also, a branding video was produced that would fit perfectly in the environment of the homepage and evokes the feelings of adventure.